I am pleased to post Show #45, my interview with Todd Davies, Associate Director and Lecturer, Symbolic Systems Program, Stanford, on behavioral economics in technology. Behavioral economics is a relatively new area in economic theory, and although one would think it would play a formal role in IP, it is even newer to that field. IP theory is driven largely by issues of human motivation (i.e., what do we need to do to incentivize innovation, what is a real incentive and what do we think is an incentive), so its a bit odd that we don’t discuss it more formally in IP spheres.
With Todd, we have the opportunity to discuss behavioral econ with someone who has been in the field for a number of years and who has studied with some of its luminaries, including the late Amos Tversky. I’m thrilled to have had Todd on the show, and intend to follow-up in this area both on the show and in my scholarship. But for now, please enjoy my interview with Todd!