In this episode of R&D with D&D, Dave Levine and Denise Howell speak with Gerald Sim about his book, Screening Big Data, exploring how films shape—not simply reflect—our understanding of big data, algorithms, AI, and technological power. Rather than focusing on familiar dystopian stories, Sim argues that movies like Moneyball and Minority Report subtly influence our algorithmic literacy, namely, how we think about data, objectivity, accountability, and the role of technology in society. The conversation examines everything from Netflix’s recommendation engine and the mythology of Silicon Valley to why seemingly small cinematic conventions can profoundly shape public policy, culture, and our collective technological imagination. Recorded in February 2025, the episode is particularly relevant today, as growing public unease about AI’s unpredictable impacts makes understanding the stories we tell about technology almost as important as understanding the technology itself.
“The way in which cinema … can inhabit our imagination and determine how we see the world and how we think about the world is so powerful that it overrides our literal understanding to the contrary.” — Gerald Sim
“Don’t trust anyone. Just find the Minority Report.” Dr. Iris Hineman in Minority Report
Lead Photo by lhon karwan on Unsplash
Gerald Sim headshot by Rod Searcey









