EPISODE

Just Trademark It!

HEARSAY CULTURE RADIO

Episode 299

October 19, 2023

00:58:09

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Hosted by Dave Levine

ABOUT THIS EPISODE

Trademarking, always important for protecting one’s brand, has become more critical for small businesses as the internet and social media proliferate great ideas across space. Unfortunately, most do not know how to register one. It can seem insurmountable; but it isn’t.

Elizabeth Townsend Gard and her daughter Sidne address this concern in Just Wanna Trademark for Makers: A Creative’s Legal Guide to Getting & Using Your Trademark. Return HC guest Elizabeth brings her trademark intelligence and energy to this interview with Dave as she discusses her book and background in quilting (which includes the highly successful Just Wanna Quilt podcast). In this discussion, you will learn more about what trademarks cover and gain insights into social entrepreneurship and small business. HCN is all about “answering your questions;” Elizabeth answers them for a basic step for anyone seeking to build a brand.

“Unless you register your federal trademark, no one’s going to know that you exist.”

-Elizabeth Townsend Gard

“People don’t buy what you do; they buy why you do it.”

-Simon Sinek

Lead Photo by Jon Tyson on Unsplash

Hearsay Culture Network

Just Trademark It!

00:00 / 00:58:09

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ABOUT THE GUEST

Elizabeth Townsend Gard

Elizabeth Townsend Gard is the John E. Koerner Endowed Professor of Law at Tulane Law. She developed and launched the “Durationator,” a groundbreaking website that determines the copyright status of works anywhere in the world. Elizabeth is the Founder and Director of the Just Wanna Quilt research podcast, which spawned a crafting, law, and entrepreneurship community. An expert on social entrepreneurship, Elizabeth is sought for her guidance and expertise as an experienced practitioner and educator in the innovation ecosystem.

HOST BIO

DAVID LEVINE

Dave Levine is the founder and host of Hearsay Culture. He is a Professor at Elon University School of Law and an Affiliate Scholar at the Center for Internet and Society (Stanford Law School). From 2014-2017, he was a Visiting Research Collaborator at Princeton University’s Center for Information Technology Policy. He is also the co-author of Information Law, Governance, and Cybersecurity (West 2019). A regular contributor to Slate, Dave has been published in leading newspapers, websites, and academic journals in the US and EU.

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